Now, as part of gifting 3.0, you can update a gift subscription's auto renew status directly on the Gift Information panel in the Subscription Details page. This makes it easy to change whether a gift subscription should auto renew or not, if your subscribers write in with a request!

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Here are a few details about how the new functionality will work:

Turning a non-renewing gift subscription to a renewing gift subscription:

  • This will change the subscription’s end date (future expiration date) to its next renewal date; on that date, the subscription will renew.
  • The gift subscription will now be included in churn calculations.
  • The gift subscription will be included as a “Renewing Gift Subscription” on all subscription and analytics filters.
  • If you have the “Subscription Change” notification turned on for your store, the gift purchaser will receive an email telling them when their subscription will now renew.

Turning a renewing gift subscription into a non-renewing gift subscription:

  • This will change the subscription’s next renewal date into its expiration date.
  • The gift subscription will no longer be included up in churn calculations.
  • The gift subscription will be included as a “Non-renewing Gift Subscription” on all subscription and analytics filters.
  • If you have the “Subscription Change” notification turned on for your store, the gift purchaser will receive an email telling them when their subscription will now expire.

If you’d like to know more, check out the Gifting 3.0 FAQs here.