Variant Pricing allows sellers to set their prices, SKUs, and inventory for subscription products on a variant combination level. This feature is available to Cratejoy Marketplace & Platform stores.
Previously, sellers were unable to set their own SKUs for their subscription products. Sellers were also restricted to setting their prices and inventory for subscription products at the product level.
Allowing sellers to set prices, SKUs, and inventory for subscription products on a variant combination level enables them to better represent their marketplace offerings and improve their Product Detail Pages’ quality.
In this article:
How To Start Using Variant Pricing
Once Variant Pricing is enabled for your store, all new and duplicate products you create will have the Variant Pricing controls after the product is created.
For existing products, you can either duplicate a product or add variant pricing through a new button at the top of your Product Pages in the seller portal next to the Save button. Duplicating a product will let you preview what new controls Variant Pricing gives your product.
Variant Pricing Features
With Variant Pricing, you’ll find a new section below the Subscribe Flow section. In that new section, you’ll find a table for every enabled Subscription Term containing a row for every Variant Combination set in the Subscribe Flow section.
On each row, you’ll be able to set the price for every specific variant combination in every enabled term independently.
You’ll also be able to set your own SKUs and Inventory for each variant combination. The SKUs and inventory for each row are synchronized across each subscription term. You will also have to name your variants for buyers to be able to select the variants.
The inventory set here behaves the same as before, but now on the variant combination level instead of the product level. That means the inventory set here represents how many new subscribers you are capable of taking on for a given variant combination.
Example of how Variants display on your Cratejoy Marketplace Listing:
Check out this quick video intro to Variant Pricing
Is there a way to add variants to existing products?
No. Not at this time. The recommended way to add variants to a product is to create a new product and hide the old product.
Variants are a required, non-trivial choice from the buyer. When you add a new set of choices, there is no way for Cratejoy to generally and intelligently make that choice for buyers.
Is there a way to automatically transfer existing subscribers to a new product?
No, not at this time.
What do I do with existing customers on old products?
For short-lifetime subscriptions, the natural churn of subscriptions will move your active subscriptions over to the new product over time. You can also use the “Change Product” option in the Subscription View’s “Actions” menu to move long-running subscriptions over to the new product and make variant, term, and survey choices on behalf of the customer.
If you are making changes to a subscription that change the general contents or price of the subscription, be sure to use the “Notify Customer” options when using the Change Product tool.
If you need assistance, please contact Cratejoy Support here.