This article covers how to completely customize the email notifications sent to customers, if you'd like email notifications (order confirmations, shipment notices, etc) to be consistent with the design of your store. This is accomplished by creating HTML emails.


HTML emails/notifications are extremely complex and involved. Because of this, it's nearly impossible for us to provide direct guidance in creating these emails. There are some great resources to aid in coding your own custom email notifications. Please see the following resources to guide you:

Responsive emails that really work

Responsive Email Design

To be able to customize your notification emails you need to know what variables are available, and what properties those objects have. You can refer to our Notification Email Variables article for a list of all the Cratejoy notifications, with references to their available variables.


If you are ready to insert your code:


1. Choose Settings from the navigation menu on your Merchant Portal, and click on Notifications from the dropdown menu.


2. Find the section for Customer Emails or Admin Notifications (whichever one you would like to customize) and then click on the name of the notification, which will be shown in blue text. In the example, I am making changes to the Welcome Email.


3. After clicking the blue text, the Notification Editor will pop up. You can make changes to the template by typing directly into the editor. All changes should be made in BOTH the HTML and Text templates. You can view the two templates by using the HTML Preview and Text Preview tabs. The version that is on display on top is the version that you are editing at the bottom.

The default email includes template strings (For example, {{ store.name }} which corresponds to your store name) that you can use when customizing your notifications.


Don't forget to press the Save button.


Note: If coding your own HTML emails proves too daunting, there are some programs that do this work for you. While we cannot personally endorse an HTML email editor, the following links will outline some of the most popular:

35 Best Responsive HTML Email Templates

Litmus Builder

Bee Free Builder

Campaign Monitor Builder