This article will walk you through the currently available analytics on the Cratejoy platform.

Analytics are the numbers that define the health of your business. They are used to communicate critical metrics about your subscribers' happiness, the strength of your product, and the monetary outlook and effects of both past and future decisions.

There are two areas of the Cratejoy merchant platform where analytics are accessible: The Dashboard and in General Analytics.

The Dashboard

Active Subscribers

This is the count of active subscriptions in your store.

Active Subscriptions = Active Marketplace + Skipped + Active

Retention

This term describes the portion of your customers who renew during the period. The easiest way to calculate this is to define your loss as the number of customers lost divided by the total number of customers you had during the period, and then to think that anyone not lost is retained.

The formula for this calculation is (1) - (Lost) / (Start + Gained)

Average Subscription Duration

The average lifespan of subscriptions on your store.

Average Subscription Length = (Subscription End Date - Subscription Start Date) / Total Subscriptions

Average Revenue Per User

Your total gross revenue is divided by the number of customers who have purchased a subscription on your store. This does not include customers who have only ever made ecom purchases that were not subscriptions.

Avg. Revenue per user = gross revenue / number of subscription customers 

Dashboard - Cratejoy Payments

Active Subscribers

This is the count of active subscriptions in your store.

Active Subscriptions = Active Marketplace + Skipped + Active

Retention

This term describes the portion of your customers who renew during the period. The easiest way to calculate this is to define your loss as the number of customers lost divided by the total number of customers you had during the period, and then to think that anyone not lost is retained.

The formula for this calculation is (1) - (Lost) / (Start + Gained)

Average Subscription Duration

The average lifespan of subscriptions on your store.

Average Subscription Length = (Subscription End Date - Subscription Start Date) / Total Subscriptions

Average Revenue Per User

Your total gross revenue is divided by the number of customers who have purchased a subscription on your store. This does not include customers who have only ever made ecom purchases that were not subscriptions.

Avg. Revenue per user = gross revenue / number of subscription customers 

Last 30 Days' Transfers

Transfers are instances of us sending money from the Cratejoy platform Stripe account to the seller’s Stripe account that they connected to the Cratejoy platform Stripe account.

Last 30 Days' Payouts

Payouts are the mechanism through which we actually make that money available in their linked bank account.

 For example: if you get paid out every day from Midnight until midnight, you will see all the day’s payments as “transfers,” and you can see them in your stripe balance; after midnight, they become “payouts” and are able to be transferred to your bank account.

In order to be paid out, your current balance must be >=$20.00 

General Analytics

This can be found under the "Analytics" tab.

This section will display key information for subscriptions divided into monthly periods.

Start, End, Gained, Lost, Net

These are unique customers who were present at the start of the period, remaining at the end of the period, were gained throughout the period, lost throughout the period, and then the net calculated by subtracting losses from gains.

Pending

These are customers for whom billing was unable to process (usually due to outdated payment information). Customers will be retried several times until they are flagged as "Expired." When this occurs, they will move from the pending column into the lost column.

Pending customers are not (yet) considered lost.

Growth

The growth in your customer base throughout the period.

Retention

Identical to dashboard retention. This term describes the portion of your customers who renew during the period. The easiest way to calculate this is to define your loss as the number of customers lost divided by the total number of customers you had during the period, and then to think that anyone not lost is retained.

The formula for this calculation is (1) - (Lost) / (Starting + Added).

Gross Revenue: The sum of all successfully processed transactions for all of your customers.

Cash Flow Analytics

Actual Cash Flow

This describes the money actually received throughout the specified period.

New Subscriber Revenue

Revenue generated by new subscriptions.

Renewal Revenue

Revenue is generated by renewals.

Accrual Revenue

This is primarily used for businesses using accrual accounting.

Accrued Revenue

This deliberately spaces out transactions over their lifetimes.

For example: If a customer pays $60 for a 6-month subscription, it will show up as 6 months of $10 per month rather than a single $60 transaction when the order was placed.