This article will walk you through the currently available analytics on the Cratejoy platform.

Analytics are the numbers that define the health of your business. They are used to communicate critical metrics about the happiness of your subscribers, the strength of your product, and the monetary outlook and effects of both past and future decisions.

There are two areas of the Cratejoy merchant platform where analytics are accessible: The Dashboard, and in General Analytics

The Dashboard

Active Subscribers

This is the count of active subscriptions on your store.

Active Subscriptions = Active Marketplace + Skipped + Active

Retention

This term describes the portion of your customers who renew during the period. The easiest way to calculate this is to define your loss as the number of customers lost divided by the total number of customers you had during the period, and then to think that anyone not lost is retained.

The formula for this calculation is (1) - (Lost) / (Start + Gained)

Average Subscription Duration

The average lifespan of subscriptions on your store.

Average Subscription Length = (Subscription End Date - Subscription Start Date) / Total Subscriptions

Average Revenue Per User

Your total gross revenue divided by the number of customers who have purchased a subscription on your store. This does not include customers who have only ever made ecom purchases that were not subscriptions.

Avg. Revenue per user = gross revenue / number of subscription customers 

General Analytics

This can be found under the "Analytics" tab.

This section will display key information for the user divided into monthly periods

Start, End, Gained, Lost, Net

These are unique customers who were present at the start of the period, remaining at the end of the period, were gained throughout the period, lost throughout the period, and then the net calculated by subtracting losses from gains

Pending

These are customers for whom billing was unable to process (usually due to outdated payment information). Customers will be retried several times until they are flagged as "Expired". When this occurs they will move from the pending column into the lost column.

Pending customers are not (yet) considered lost.

Growth

The growth in your customer base throughout the period

Retention

Identical to dashboard retention. This term describes the portion of your customers who renew during the period. The easiest way to calculate this is to define your loss as the number of customers lost divided by the total number of customers you had during the period, and then to think that anyone not lost is retained.

The formula for this calculation is (1) - (Lost) / (Starting + Added).

Gross Revenue: The sum of all successfully processed transactions for all of your customers

Cash Flow Analytics

Actual Cash Flow

This describes the money actually received throughout the specified period.

New Subscriber Revenue

Revenue generated by new subscriptions

Renewal Revenue

Revenue generated by renewals

Accrual Cash Flow

This is primarily used for businesses using accrual accounting.

Accrued Revenue

This deliberately spaces out transactions over their lifetimes.

For example: If a customer pays $60 for a 6-month subscription it will show up as 6 months of $10 per month rather than a single $60 transaction when the order was placed.