This guide will walk you through on how to change your time zone for your store in your merchant portal.

What time zone does my store & site operate on?

By default, your store will operate under Coordinated Universal Time (UTC). UTC is the primary time standard by which the world regulates clocks and time.

For merchants located in the United States, here are some quick comparisons:

  • 12 AM UTC (Friday) -> 8 PM EST (Thursday)
  • 12 AM UTC (Friday) -> 7 PM CST (Thursday)
  • 12 AM UTC (Friday) -> 5 PM PST (Thursday)

Can I customize my time zone?

Absolutely! You are able to set (and reset) your time zone as much as you’d like. Be aware that data within your store is based on the current time zone setting. 

This means that orders on the cusp of midnight of one time zone may be attributed to a different day when using a different time zone.

1. Navigate to Settings >> General from the left-hand menu.

2. Select your time zone from the drop-down menu

What on Cratejoy is affected by time zone settings?

The following items are the only things affected by the time zone settings that you select for your store.

Cut-off Date (last day to order)

In some cases, customers will need to order by a specific date in order to receive the current shipment. Altering your time zone alters the time that an order must be placed by in relation to both you and the customer. 

Coupon Expirations

The expiration time set on your coupon is according to the current time zone setting. When setting an expiration time of 12 AM, changing from EST to UTC would effectively alter your coupon’s expiration from 12 AM EST to 12 AM UTC.


All of your data and the analytics that Cratejoy displays is based on your time zone setting. Changing your time zone setting will alter the data that is displayed on your dashboard, analytics, and exports. 

This is because changing from one time zone to another alters the date of purchase for any orders that were placed on the cusp of your previous setting.