A Marketplace listing's Quality and Completion Score are two of the biggest factors Cratejoy considers when evaluating listings for being live on the Marketplace, and promotional opportunities.

Listing Quality includes the 6 sections covered in the Completion Score article (click here to learn more), and it also refers to the overall quality of your listings. Your listing should have a clear value proposition that speaks to your target buyer with well-written copy, high-quality photography, and clear expectations.

Investments you make in your listing mean more opportunities to be included in Cratejoy's merchandising and promotion efforts. Improving and maintaining high-quality listings yields higher buyer engagement and more sales. 

Each section is also covered in our Listing Quality GuideWe highly encourage reviewing this guide, evaluating your listings, and making improvements regularly. 


How the Listing Quality Score System Works 

The goal of this system is to better serve the sellers and customers who make up the Cratejoy Community by setting clear expectations on what constitutes a high quality listing. Instead of providing only one score for your listing, we will score each feature on a scale. 


This detailed scoring helps us provide better feedback which your business can then use to optimize listings (this will increase merchandising opportunities and conversions). From there a total score is given and determined if it meets: 

  • The minimum for Marketplace standards (to be live on the Marketplace) 

  • The minimum for Merchandising standards (to be included in upcoming promotions and affiliate programs)

If a listing score falls beneath the minimum for Cratejoy Marketplace standards, it will be rejected and you will be notified with specific guidance on how to improve your listing before submitting again for approval. 

The minimum overall score for Marketplace is 9
The minimum overall score for Merchandising is 19

Listing Quality Score Guide 
Photography

           




View this guide for examples of great vs. not-so-great images)

Photo Content:
  • 8+ high-quality product photos 
  • Lifestyle photos included that display how a customer should envision themselves engaging with the product and the joy it brings
  • Photos need to be well lit, crisp, clear, and accurately display what the box contents may be
  • Experience (Do the images provide the buyer with a realistic insight of the experience the box will provide?)
    For promotional opportunities = min score of 2
    For live on Marketplace = min score of 1
  • Product (Do the images provide clarity as to what the products of the box are?)
    For promotional opportunities = min score of 2
    For live on Marketplace = min score of 1

 Quality:

  • Resolution: (Is the image pixel perfect and crisp?)

    For promotional opportunities = min score of 3
    For live on Marketplace = min score of 2

    Lighting (Levels of light, shadows, and exposure)

  • For promotional opportunities = min score of 2
    For live on Marketplace = min score of 1

    Crop/Size (Product placement in image shots)

  • For promotional opportunities = min score of 2
    For live on Marketplace = min score of 1

Overall Listing Copy

  • All copy is specifically written focusing on the core customer
  • All copy has a marketing spin to it 
    • You are trying to sell your product while describing it! 
  • Copy spells out a clear value proposition
    • Who the box is for
    • Why this customer should buy the box
    • What the box will contain
    • Any unique experiences the customer should expect

The listing copy features that are scored and factored into your listing quality score are: 


Brief Description

  • Accurate, well-written, and clear portrayal of box experience that entices buyers with catchy, concise copy

    For promotional opportunities = min score of 2
    For live on Marketplace = min score of 1


Detailed Description

  • Well-written, proper punctuation, correct grammar; no typos
  • Sentence structure makes sense 

  • It should answer these four questions:

    • What type of box is this? 

    • How can the box contents be used? 

    • Who is your customer? 

    • What are the expected benefits of this box?

      For promotional opportunities = min score of 2
      For live on Marketplace = min score of 1


List of Features

                

These bullet points add depth to your detailed description section and outline the main features of your box.

List of Features Content: 

  • Lists compelling features showcasing value of products
  • Any disclaimers or shipping cost details
  • Avoid repetitiveness of content in bullet points
  • Elaborates on detailed description
  • Detailed yet high-level view of what box entails
  • Size specifics, value of products, quantity of items in each box
For promotional opportunities = min score of 2
For live on Marketplace = min score of 1

Shipping Details 

Accurately filling in the shipping section lets customers know exactly what to expect when it comes time to receiving their box

  • High-quality elements:
    • Detailed and clear about timeline for new and existing subscribers
    • Clear about where the box is being shipped from
    • Avoids too many dates and different stipulations that confuse the buyer
For promotional opportunities = min score of 2
For live on Marketplace = min score of 1

Additional Quality Considerations 

(not scored and factored into Listing Quality score, but do enhance your listing)


Video

Video helps introduce a customer to the box and get a better understanding of what to expect when they unbox on their own.

  • A well lit, easily understood video that discusses and displays the products in the box
  • Bonus points when the video explains how products are used and why they are important

Box Showcase (Sneak Peek)           

The Current Box or Sneak Peek sets buyer expectations of what they will receive in their box.  

  • High-quality box or product flat lay image is used
  • Description accurately describes the theme or mix of products to be sent
  • Tip if your box is a surprise
    • Display an image of a closed box and highlight the theme of the upcoming box

Past Box Showcase


The Past box helps sets buyer expectations of what types of products your business sends each month. 

  • High-quality box or product flat lay image is used

  • Description accurately describes the theme or mix of products to be sent


Categories & Subcategories




Why is proper categorization important?

Make sure your box is listed in the correct category & subcategory and sets buyer expectations. It can be tempting to choose a category that you feel may reach more people. However, this can hurt your sales if your box is not a match to that category.

Improper categorization also results in fewer opportunities for the Cratejoy team to feature and merchandise your box.

What is the purpose of categorizing my subscription box?


Selecting relevant categories for your subscription box will help customers discover your listing when they are browsing or searching for products related to your box.


If you would like to change the categories on an active listing(s), please email [email protected] with your listing URL(s) and the category changes you would like to request. 


Reviews

Listing has at least 1 good review (4 or 5 star) from a verified customer

  • This provides social proof and validation
  • Review photo is included to show potential buyers what to expect

Coupons 

While not necessary, we find coupons help with conversion optimization



Check out your listing.  Is each section high quality? 

No: use this post as a guide to take your listings from good to great! 

Yes: great work! Evaluate your listings regularly for potential improvements and updates.